Is your business environmentally friendly?
The general movement towards a sustainable society is not just a process. As people’s awareness about the negative consequences of human activities on the environment increases, companies also play a more prominent role in providing and using environmentally friendly products.
Is your business green?
Producing green and environmentally friendly products is the first positive step for companies. But the daily focus on environmental activities and at the same time minimizing the waste that has a destructive effect on the environment, gives the confidence to the customers that you are not only in words but also in action for the benefit of the environment. Towards a green and healthy way of life, it is clearly seen among societies today. In England, between 2007 and 2009, consumers of sustainable products increased by 54%. With issues such as global warming, high oil prices, and landfills of harmful waste, companies have an obligation to know whether their activities are harming the environment.
Consumers tend to live in a healthy, sustainable and green way for many reasons such as supporting future generations, being stylish or reducing side costs (in some cases). Basically, companies should prioritize consumer needs. Some easy and common methods for small businesses for this purpose are reducing waste (especially water and paper), reducing energy consumption and replacing it with clean energy, using recycled products such as printer toner cartridges, cleaning materials and lighting devices. .
The energy industry is also changing rapidly because it has been some time since people decided to use renewable energy. The use of solar and wind energy reduces carbon waste and at the same time saves the cost of other energies such as gasoline. Reducing the consumption of non-renewable energy resources is considered a positive environmental move from the point of view of consumers, and it is an effort that companies can make in this direction.
Is it easy to go green?
Large companies have a more difficult task than small companies if they want to have more consumers and be environmentally friendly. They should do their best to reduce waste and consume less energy. This task may seem very difficult at first, but large organizations like Unilever have managed to reduce their waste to zero. This effort requires incredible creativity and reorganization. But this very hard effort makes customers choose environmentally friendly companies. Buying vegetable containers, which are biodegradable products, helps any company to take green steps like Unilever and increase its credibility. There are many advantages to using disposable vegetable containers, one of which is replacing these products with plastic products, which reduces waste entering the environmental cycle and helps reduce greenhouse gas emissions.
Is it profitable to go green?
Four main reasons for this practice
1. Ethical commitment: By increasing public environmental awareness, becoming the same color as society is considered a kind of moral commitment in this field. Although this will not be the main reason to adapt to the environment, it is definitely the main motivation for a sustainable life. Because if we don’t have land to live on, there probably won’t be any business to make a living. It is true that one of the goals of being green is to feel good, but there will definitely be significant benefits in doing this, which will be mentioned below.
Businesses that embrace green practices leave a positive mindset in the minds of customers, employees, and other communities. A positive public image in this growing trend is the increase in environmental awareness, which, if it cannot lead to greening, will have a much greater effect and increase the credibility and brand of that company. Most importantly, when advertising and pricing products based on competitors and the market are not responsive, this business option will help a lot in times of crisis.
3. Customers and increasing sales: People care about the environment and businesses that have environmental goals. Going green will attract new customers and retain existing customers, which will increase customer loyalty.
4. Reducing operating costs and increasing profit margin: The main axes of reducing operating costs are reducing waste such as water, paper and energy. There are countless methods in this direction, including the installation of touch sensor grooves, the use of electronic media to communicate with employees and customers, and the use of energy-saving lamps. Small businesses can benefit from paying off high energy costs by taking simple steps like turning off extra light bulbs and computers when not in use, which in turn will help increase profit margins.
To read more, visit the following websites:
https://www.theguardian.com/commentisfree/cif-green/۲۰۰۹/nov/۲۹/climate-change-european-commission
http://www.downtoearth.org.in/blog/how-green-is-green-۳۸۳۱۱
http://www.businessgreen.com/bg/interview/۲۴۳۱۲۷۸/how-unilever-achieved-zero-waste-to-landfill-across-europe